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Earth Nail Spa had built something worth replicating — a differentiated wellness brand with a loyal customer base and a model that worked. What they didn't have was a franchising system. Prime came in before a single franchise agreement was signed and built the pipeline from scratch.
We mapped the brand's expansion potential, identified target markets, defined the ideal franchisee profile, and built a lead generation strategy calibrated for a concept entering franchising for the first time. The goal was qualified operators in the right markets — not raw volume.
Prime launched a targeted paid campaign specific to Earth Nail Spa's brand positioning and owner-operator profile. Every lead was qualified against investment capacity, territory availability, and operator background before any brand conversation took place.
300+ qualified leads generated in the pre-launch phase. Earth Nail Spa moved from concept to active franchising program with a vetted pipeline and a repeatable system built to keep growing.
